Prior to setting up Agile Elephant, we have all had considerable experience in delivering social business projects.
PROJECTS TO DATE
Social Technologies Opportunity Diagnostic
Diagnosis of the use of social technologies versus other companies across the end to end value chain:
- Mapping of existing uses and potential uses
- Gap analysis of current capability vs opportunities
- Value analysis of where the opportunities are, identifying major and less critical areas based on business type
- Value creation model allowing for business planning and high level ROI calculations
Social Business Strategy
Social network strategy for client specific application:
- Social network design architectures for service
- Define best existing tools
Social web TV service for non-media company:
- Technical and business model strategy for non media client to have a direct relationship with potential clients via Web TV service
Social media usage for customer service improvement/churn reduction:
- Social media integrated to system dynamic model to define best approached for customer satisfaction and retention/ churn reduction
Social media community strategy for membership organisation:
- Changing business model from print advertising to on-line sponsorship
- Creating communities of practice by sector, region and special interest groups
- Rapid deployment of new business opportunities
Social collaboration strategy for membership organisation:
- Knowledge management
- Promoting law firm best practice
End to End Business Systems
Picking up “soft data” in market for media company:
- Used social media to pick up tropes and memes to help with following the “zeitgeist” in specified areas
- Sift for sentiment and relative strengths
Applying analytical data to marketing offer:
- Real time advertising, changing messaging depending on customer profile built up from varied data sources
- Creation and implementation of social media marketing campaigns which can be blended into the overall business marketing strategy
- Optimising the social element of the overall product/publicity offering and blending into the overall business marketing effort
- Monitoring the social media for sentiment, issues and suggestions
- Competitor analysis
Sales
- Optimise social elements of the sales process as part of an overall sales process, integrate to back end sales order and CRM systems
- Deep data analysis of sales patterns and customer behaviours
- Real time offerings, changing messages depending on customer profile
Operations
- Co-ordinate business activities within organisation with dispersed centres
- Pick up “soft” data from customer site service operations
- Creation of KPI dashboard feed
Design and build of system to monitor company’s media profile and compare with competitive output:
- Monitor traditional and social media data for client and competitor
- Compare and evaluate differences
- KPI data for decison making
Distribution/Logistics
Design of social data system to operate within multi-national B2B operation’s logistics processes:
- Monitor and use spares and replacement “soft” data to improve service
- Monitor product and process flows across dispersed business locations
Customer Service
Worked with digital business to consumer service to:
- Design system for customer service monitoring and interaction with customers over social media
- Data analysis to pick up main customer complaints, requirements and potential defections
- Customer retention system design based on above data
- KPI definition
Procurement
Design of social data system to:
- Co ordinate internal procurement needs via social tools
- Monitor despatch and delivery issues in extended supply chains
Finance
Design of social data system to operate within multi-national B2B operation’s product costing processes:
- Social data integrated into financial systems to integrate “soft” data
- Collaborative social systems for financial communities of interest (finance people and those they interact with in the enterprise)
Community Management
The success of many internal social tools relies on the building of engaging online communities. We have a proven community engagement methodology. Working closely with community managers we help them encourage the right behaviour patterns, ensure that key metrics are captured, and help develop a thriving community.
Social Media Policy and Compliance
- Creation of social media policies
Human Resources
- Deep data analysis
- Integration of social tools and analysis of data which can help drive true employee engagement across departments and offices globally
- Training in Social Business and how it can transform leadership, employee engagement and talent management
- Assisting companies source and build teams from the global talent pool and provision of cultural awareness services globally
Product Development & Innovation/R&D
- Monitoring social media to pick up customer attitudes to customer’s product for improvement
- Crowdsourcing product innovation and development
- Competitor analysis
Social Media Brand Marketing & Monitoring
- Developed tools to monitor mainstream and social media for client mention and sentiment, and compare with competitor’s output in terms of volume, type and memes
- Creation and implementation of social media marketing campaigns
- Helped design Social Web TV strategy
End to End Deep Data Analysis
Project to use Twitter data flow to monitor social data:
- Developed sentiment algorithms for comparing client versus competitor sentiment
- “Reverse Engineered” current reputation scoring systems to derive integrated reputation system
- Construct end to end system dynamic model integrating social media data for client to manage customer retention strategy
Change Management
- Arguably the most important ingredient underpinning every project. We have all had decades of experience of the change management elements of implementing new IT systems with new ways of working, and dealing with barriers to change as well as integrating the new tools into the current systems
Training
- Workshops facilitating clients in understanding and re-engineering existing ways of working to integrate social tools
- Workshops showing clients how to use a variety of social media tools
- Workshops introducing clients to Social Business
- Workshops analysing clients’ current online reputation and defining a social media strategy