Workshops

Social Media Marketing Workshop

• Strategy:  How to design a social media marketing strategy and what to include
• Objectives:  Defining social media objectives which support business goals
• Channels:  Identifying and evaluating the appropriate social channels (Blogging, Twitter, LinkedIn, Pinterest, Video etc.)
• Content:  Managing conversations and creating compelling content
• Ambassadors:  Finding company ambassadors, managing talent
• Online reputation:  What to look out for and how to manage it
• Monitoring: Monitoring and measuring campaign effectiveness and what tools can be used
• Data Analysis: What more sophisticated analyses are possible
• Integrating: Integrating social media into the business workflow / across company departments
• Policy:  Creating a straight forward policy for social media communicators
• Case Studies: We draw from our experience and bench research to show how the above techniques are applied in practice

This is a full day workshop for a maximum of 15 delegates.

Bespoke Social Media Marketing Workshop

We will work with you to define your requirements and conduct research in your area of business, your audience and your company to create a bespoke social media marketing workshop.  Below gives an outline of suggested areas that could be covered:

• Strategy:  How to design a social media marketing strategy and what to include
• Objectives:  Defining social media objectives which support your business goals
• Channels:  Which channels our research shows to be the appropriate social channels for your business and why
• Competitors:  What our research shows about your competitors
• Content:  Managing conversations and creating compelling content
• Online reputation:  What our research shows about your reputation and how to manage it
• Monitoring: Monitoring and measuring campaign effectiveness and what tools can be used
• Data Analysis: What more sophisticated analyses are possible
• Integrating: Integrating social media into the business workflow / across company departments
• Ambassadors:  Finding company ambassadors, managing talent
• Policy:  Creating a straight forward policy for social media communicators
• Case Studies: We draw from our experience and bench research to show how the above techniques are applied in practice

This is a full day workshop for a maximum of 15 delegates.

Getting Started on Twitter Workshop

• General introduction to social media
• Benefits of Twitter and working in real time
• Points to consider when creating a Twitter business profile
• Defining your objectives
• Defining your style
• Twitter basics – how it works
• Twitter etiquette – the do’s and the don’ts
• How to get started, who to follow and how to drive conversations
• Building your brand and generating leads
• Managing your reputation and monitoring your competitors
• Tools to use to manage and monitor Twitter
• Legal aspects of Twitter
• Provision of Twitter Guide

This is a half day workshop for a maximum of 15 delegates.

Bespoke Twitter Immersive Workshop

We will work with you to define your requirements and conduct research in your area of business, your company and your audience to create a bespoke Twitter immersive workshop.  Below gives an outline of suggested areas that could be covered:

• General introduction to social media
• Benefits of Twitter for your business
• Points to consider when creating a Twitter business profile
• Defining your business objectives
• Defining what style will work for your business
• Twitter basics – how it works
• Twitter etiquette – the do’s and the don’ts
• How to get started, who to follow and how to drive conversations
• Creating compelling content
• Building your brand and generating leads
• What our research shows about your Twitter reputation and how to manage it
• What our research shows about your competitors and how to manage it
• Monitoring and measuring campaign effectiveness and what tools can be used
• Legal aspects of Twitter
• Twitter Interactive Session: 2 hour Twitter hands-on session in which delegates learn to tweet, interact and manage Twitter profiles
• Provision of Twitter Guide

This is a full day workshop for a maximum of 15 delegates.

Introduction to LinkedIn 

Discover the benefits for your business of LinkedIn, how to set up your business profile and manage it.  This is an extra hour workshop which can be added to the Twitter workshops described above.

This is a 1 hour workshop to be added to our Twitter or other workshops.

Getting Started with LinkedIn Workshop

• General introduction to social media
• Benefits of LinkedIn for your business
• Defining your objectives
• Points to consider when creating a LinkedIn business profile
• LinkedIn basics – how it works
• LinkedIn etiquette – the do’s and the don’ts
• How to get started and how to drive conversations
• Building your brand and generating leads
• Legal aspects of LinkedIn

This is a half day workshop for a maximum of 15 delegates.

Social Media Monitoring Workshop

• Understanding data sources (mainstream media, blogs, Twitter and other networks)
• Monitoring social media and the tools available
• Monitoring and analysing Twitter, its pros and cons
• Twitter – sentiment, influence, virality and prediction
• Statistical analysis techniques – mean, medians and modes, big data vs tiny samples, correlation vs causation, confidence limits
• Social networks – tools for analysis and network metrics
• Network architecture and its effect on participant behaviour
• Practical exercises of all the above included

This is a full day workshop for a maximum of 15 delegates.

Client/Application Specific Workshops

These tend to be more bespoke to the client’s business, the applications being used, and the specific environment, but typically the following workshops are very useful:

• Detailed design of social business strategies, specific to client needs
• Technologies and using them, specific to client needs
• Basic tools media usage – based on client tools
• Designing end to end marketing and sales systems
• Designing customer service and churn reduction systems when service drives future sales
• Re-designing business processes and system for social business – client specific

Length of workshop dependent upon requirements.

Change Management Workshops

We take Change Management very seriously, as all the strategy and IT systems and data in the world is useless if the staff do not adapt to, and adopt the systems. This is especially true with social technologies, where adoption is essential to derive the benefits. These workshops tend to be bespoke to the client and area/s being impacted as well, but typical issues we cover are:

• The social technologies being used: What opportunities, barriers and risks do they create?
• Requirements for new processes and procedures, and the shifts in internal power and influence this may cause
• Do we need to redefine what leadership means in the light of the new systems?
• Social technologies help break down silos, so how will this effect current organisational structures?
• Culture can be the key to success, yet it is one of the most difficult things to transform. We spend time understanding the culture, and where it creates barriers and drivers of change
• True employee (and potentially customer) engagement is crucial in the open and connected environment social tools create
• Rethinking the workspace to ensure that it is designed to enable new ways of working is crucial
• Social tools create data which can benefit the business and add customer value:  For high performance results analysing the data correctly is essential, yet maintaining the trust of all involved is essential or the systems will fail. It requires a fine balancing act of privacy vs productivity

Length of workshop dependent upon requirements.

Getting Started With Twitter

We will work with you to set up your business Twitter account and provide you with the key elements necessary to get you going.  This service includes:

• Initial assessment
• Planning your campaign
• Setting up of Twitter profile
• Establishing tone of voice and type of content to be generated
• Creation of list of target followers
• Provision of a 3 month content calendar
• Provision of Twitter Guide

Management of your Twitter Account (and/or other social media channels)

The success of any social media campaign revolves around not just creating compelling content, but also requires a solid strategy and constant monitoring to ensure that it succeeds. Agile Elephant will work with you to create, manage, monitor and deliver innovative social media campaigns to help you stand out from the crowd.

• Initial assessment
• Create a 3 month campaign strategy
• Provision of complete Twitter management
• Create and post industry related updates
• Engage with relevant audience
• 5 – 10 unique posts a day
• Monthly social analytics report

Agile Elephant Analytics System Setup

If you don’t have data input streams we will:

• Advise you on data input systems to use (ours or 3^rd party depending on requirements)
• Help define and set up the social data input streams
• Help define and set up other parallel data input streams

If there are existing data input streams we will help to:

• Advise you on the “art of the possible” with the existing data
• Help define your requirements and any gaps in the current data
• If required, advise on additional data streams (see above)

Once the data inputs are defined and operational, we will:

• Define and set up the required data analysis algorithms.  We will use open source software as our standard approach
• Define and set up the dynamic end to end data model and system workflow to operate it
• Define and help set up the output reporting
• Train your staff to understand the analytic system inputs, logic and outputs

Ongoing support

• Provide First and Second line support of the Agile Elephant data analytics system used
• Agreed level of support for your data

Agile Elephant Analytics Service (We do the analytics)

If you don’t have data input streams we can:

• Define and set up the social data input streams
• Define and set up other parallel data input streams

If there is an existing data input stream we will help you to:

• Define and set up the dynamic model and system workflow
• Define and set up and data analysis algorithms
• Set up defined output reporting
• Train client staff to understand the system outputs

Ongoing service provided:

• Real time alerts to defined criteria
• Back end algorithm and business model analysis
• Daily feedback of agreed analytic data output
• Weekly and agreed analytic data output
• Agreed ad hoc analysis

We are also working on an Agile Elephant Turnkey Solution, where we will:

• Work with you to understand business requirements and design system
• Define and set up the social data input streams
• Define and set up other parallel data input streams
• Define and set up the dynamic model and system workflow
• Define and set up and data analysis algorithms
• Set up basic output dashboard
• Train your staff to use the system
• Provide ongoing system support
  • Optional algorithm and business modeling support

This is a bespoke service.